Meet the Instructor:
Drew D. Troyer
Workshop: Creating Institutional Value with an Effective Asset Strategy
Wednesday, March 2 (8:30 am – 3:00 pm)
Creating Institutional Value with an Effective Asset Strategy
Drew D. Troyer, CRE, MBA
Organizations possess a wide variety of assets from which they derive and create value. These include real property assets, intangible assets, such as brand, patents, industrial secrets and/or know-how, and productive physical assets that convert raw materials into finished goods that meet the needs of the firm’s customers and other critical stakeholders. Productive physical assets are the focus of this important workshop. This course does not, however, focus on the technical aspects of the assets per se. Rather, we’ll dive into the important interactions between the assets, the functional aspects of the organization, customers and other important stakeholders and competitors.
The interrelationships between functional groups as they relate to the creation/acquisition, utilization, maintenance and ultimate renewal of productive physical assets are extremely complicated because each functional group’s participation can span literally decades of time as the asset progresses through its life cycle. Too often, one functional group unwittingly, and without malice, undermines the efforts of one or more other functional groups that are responsible for other aspects of the life cycle of productive physical assets. These unintentional conflicts must be strategically reconciled and resolved – a job that can only be accomplished by top management. Common conflicts that we’ll include:
This is not a technical workshop – it’s a strategic workshop intended to equip senior managers and their key advisors with the knowledge required to extract maximum value from their productive physical assets and manage the risks associated with those same assets over the life cycle of the assets, with a heavy emphasis on organizational dynamic, organizational motivations and associated reward systems. It is intended for individuals with significant experience in some aspect of leading or managing a physical asset-intensive business. The workshop leader will presume the delegates possess a basic competency and understanding of the general terms and nomenclature associated with business strategy, financial management and other associated skills, the likes of which one might obtain in an MBA or similar executive education curriculum, or have gained through significant experience as a senior level manager. Attendees needn’t have an engineering or technical background to participate in or benefit from this workshop.
Targeted Organizational Professionals